2026 Upstate Housing Market Forecast
Thursday, January 15, 2026 (9:30 AM - 1:30 PM) (EST)
Description
THIS EVENT IS SOLD OUT - If you would like to be added to a waitlist, please email us at office@hbaofgreenville.com.
Join us for the region’s premier housing-market event of the year! Gain an insider’s look into the 2026 Upstate South Carolina real estate outlook — including projections for home prices, inventory trends, buyer demand, builder opportunities and investment considerations. Whether you’re a builder, REALTOR®, lender, developer or industry professional, this luncheon will equip you with forward-looking insights, actionable take-aways and the networking connections to turn strategy into results. Don’t miss the data you need to lead in 2026.
Agenda
9:30 am - 11:00 am: Breakout Sessions (See options below - pick one)
11:00 am: Networking
11:30 am-1:15 pm: Housing Market Deep Dive Luncheon
- Looking ahead with Pamella Evette on the State of the State.
- Keynote Speaker: Marcel Summermatter
Break-Out Session Descriptions:
30-Day Escape Plan: How Your Business Can Grow Without You
"30-Day Escape Plan": Most builders believe they can sell their business “someday”—until they discover the business only works because they are in it. In the 30-Day Escape Plan session, you’ll learn how to build a business that can run and grow without you - starting with a simple but revealing question: could you step away for 30 days with no calls, texts, or emails - and still see progress?
The 30-Day Escape Plan isn’t about leaving your business for good; it’s about installing the systems, people, and processes that give you real options. When those systems are built, you can exit quickly if needed - but most owners choose to stay, because the business finally serves them instead of the other way around. This session is designed for custom builders, remodelers, owners, and key leaders who want freedom now, stronger valuation later, and confidence in what they’re building.
Standing Out in a Crowded Market: The Competitive Advantage Most Housing Pros Miss
When pricing, products, and processes start to look the same, many housing professionals struggle to stand out- even when they do great work.
This interactive workshop uses the Unreasonable Hospitality framework to show how small, intentional experience upgrades can turn everyday client interactions into loyalty, referrals, and repeat business.
You’ll leave with practical examples, a simple framework, and one clear action you can implement immediately to become the obvious choice in 2026.
Strategize Your Social Media: From Posts to Profit
In this hands-on workshop, you’ll learn how to optimize your Instagram to attract leads, build real authority online, and create content that positions you as the go-to expert in your market. Learn how to turn your social media into a true business-building tool.
Designed specifically for builders, agents, and trade professionals, this session will show you how to use social media to grow visibility, start more conversations, and convert followers into buyers, sellers, and referral partners.
You’ll walk away with a clear strategy on how to optimize your profile, the power in posting, and how to turn everyday projects, listings, and communities into powerful marketing that actually produces leads...not just likes.
The last day to purchase tickets is Friday, January 9th!
Embassy Suites on Verdae
9:30 am - 1:15 pm
January 15, 2026
Images
670 Verdae Blvd
Greenville, SC 29607 United States